Spring 2019 Crowdfunding Program Syllabus

Course Overview

Congratulations on your acceptance into the Prolific Works Spring 2019 Crowdfunding Program! This program includes a five-week course that will teach you how to launch a crowdfunding campaign in order to cover the costs of editing, designing, and formatting a book. The program offers authors guidance and best practices for engaging their biggest fans through crowdfunding. Crowdfunding can be a daunting endeavor, but step-by-step logistical support helps a lot in pulling off a successful crowdfunding campaign. We offer hands-on support, which means our team will facilitate some of the more stressful parts of the process and will be available to address any questions or concerns you may have. The course website will also offer a critical network of your author peers to move through this process together. You are not alone on this journey!

The bulk of the course information will be conveyed through instructional video sessions each week. These video lectures will be roughly 30 minutes to an hour in length, and will be taught by experienced course instructor, Jay Swanson. These videos will be posted at 9 a.m. ET on Mondays in the  Resources section of the course website.

Along with the video sessions, you will be required to complete homework assignments each week that will help you develop your campaign. These assignments will be found under the  Tests & Quizzes section of the course website.

Program Benefits

Our team will guide and inform you on how you will use the funds you earn from this program to pay for necessary publishing expenses: editors, designers, copyrights, printing, and more. After weeks of hard work to build and promote your campaigns, you'll be able to hold your book in your hands!

Best of all, this program is risk-free to you! Best of all, this program is risk-free to you! The program fee is 10% of your final campaign goal amount, and we only collect this fee if your campaign successfully funds. In addition to the expert guidance you'll receive, authors who fund will be given a year’s worth of credit towards the Prolific Works Pro plan—a $600 value—which will be applied directly to your account after your campaign has finished. Your Prolific Works account can be used to fulfill digital rewards to your backers once your campaign has funded.

Most people spend several months planning for a campaign, but our course will allow you to create and launch one within eight weeks, with most of the stress taken off your shoulders as we guide you through this process! You will start the course at the beginning of February, and launch your campaign by April 1st.

Course Schedule

February 11: Week One

Telling Your Story

This week, we will be focusing on setting up your crowdfunding campaign and discuss how to build a compelling campaign story. When you have completed the homework for this week, you will have completed the first half of your campaign (your pitch, project story, meet the author, and meet the team).

Video lecture posted: 02/11/19 at 9 a.m. ET 

February 18: Week Two

Finances and Rewards

This week, we will be focusing on the financial aspects of your crowdfunding campaign, which includes both the information Prolific Works needs in order to calculate your campaign goal and the rewards you will be offering your backers. We will also discuss the marketing outreach spreadsheet you’ll be using to start telling people about your campaign!

Week Two Video Lecture posted: 02/18/19 at 9 a.m. ET 
Week One Homework due: 02/18/19 at 9 a.m. ET

February 25: Week Three

Outreach and Community Building

This week we will be covering outreach and community building in full detail. This includes planning your launch party, preparing your launch announcements, and prepping your campaign updates in advance.

Week Three Video Lecture posted: 02/25/19 at 9 a.m. ET 
Week Two Homework and Week One revisions due: 02/25/19 at 9 a.m. ET

March 4: Week Four

Creating a Video

This week, we will be focusing on creating your video! We will dive into writing the script, recording drafts of your video, qualities of what makes a video successful, tips on how to film great videos, and finally editing your video.

Week Four Video Lecture posted: 03/04/19 at 9 a.m. ET 
Week Three Homework and Week Two revisions due: 03/04/19 at 9 a.m. ET

March 11: Week Five

This final week of the course discusses the details of what to do before, during, and after your campaign launch. You'll learn best practices for reaching out to potential backers while letting your current backers know how they can help your campaign succeed.

Week Five Video Lecture posted: 03/11/19 at 9 a.m. ET 
Week Four Homework and Week Three revisions due: 03/11/19 at 9 a.m. ET

March 18: Week Six

There's no lecture this week, but we'll collect your Week Five homework and make sure your campaign is ready to go.

Week Five Homework and Week Four revisions due: 03/18/19 at 9 a.m. ET 

April 1 - Campaign Launch Day!

It's the big day! You'll hit the launch button and start promoting your campaign.


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